Recommended materials for

self-study

Marketing Attribution Maturity Model

  • For a more detailed explanation of the meaning of "Maturity Models" and the specific phase of attribution modeling, we have written for you an article on our website.

Blog H1.cz (in czech)

  • Attribution Modeling: Experience with Conversion and Experimentation (August 2018): link here.

Google Partners Attribution Academy 2018 (in czech)

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